Product Designer & Conversion Specialist with 9 years of experience helping global 🌍 brands create data-driven products/designs that fuel growth. Certified in Conversion Optimization (CXL), Data Analysis, and Design Thinking.
Passionate about people and impact — I love seeing customers enjoy what I build. Outside work, I’m a family man who enjoys exploring new things, rewatching The Godfather for the 30th time, walking, listening to Mozart, or boxing to recharge.
Houston Texas, US-based agency, where I work on analyzing client websites end-to-end — from research and ideation to hypothesis creation, test design, and execution — achieving a 97% success rate in A/B testing. I collaborate with enterprise-level clients such as RTIC, Dermaclara, DiscountFilters, FiggyPlay, and others under NDA. I also developed a custom experimentation tracking system used to monitor performance from initial research through test deployment, tracking every micro and macro KPI across key pages.
ConvertLab • UX/UI Conversion Designer
January 2022 - January 2024
Alicante, Spain-based agency, where I worked on designing high-converting interfaces based on existing hypotheses and insights, while also contributing my own ideas to improve performance. The focus was on creating visually polished, conversion-driven designs for high-profile clients, including Hills by Iman Gadzhi and others.
TĂĽbingen, Germany-based agency, where I focused on conversion-driven design, creating interfaces aimed at maximizing performance while maintaining strong visual quality. In addition to design work, I developed internal guides to help other designers approach ideation and research more effectively, ensuring consistency and a results-oriented design process.
Agencies and Startups • UI & Web Designer (Freelance)
January 2016 - 2019
Worked as a freelance UI/UX and web designer, collaborating directly with, agencies, startups and small clients on Shopify, WordPress, and SaaS projects. Handled end-to-end design from UX and UI in Figma to full website builds—while also auditing ad campaign landing pages to identify conversion opportunities and improve performance.
Education
Conversion Optimization• CXL
UI Design Patterns for Software• IxDF
Product Design• UX Database
Journey Mapping• IxDF
Agile Methods for UX Design• IxDF
UX Design• IxDF
Bachelor's degree in Marketing • FST
People & Psychology• CXL
Data-Driven Design • IxDF
Mobile UI Design• IxDF
Human-Computer Interaction • IxDF
UX Management• IxDF
Design Thinking• IxDF
Two year University degree in Systems Development • BTS
Let’s create experiences people love — and brands grow from